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Value capturing in Floorball: How equipment manufacturers and retailers contribute to the development of a “new” sport

Carl Gabrielsson (Department of Business Administration, School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden)
Harald Dolles (Molde University College, Molde, Norway)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 13 November 2017

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Abstract

Purpose

Floorball is a Swedish sports innovation which emerged and started to be played about 40 years ago. The purpose of this paper is to explore value capturing in this relatively new sport and the various contributions made by different actors towards market development of the sport.

Design/methodology/approach

The research utilizes a theoretical framework of value capturing in professional team sports for research. The analysis is based upon 13 semi-structured interviews with representatives from three groups, “players/coaches,” “board members and “manufacturers/retailers.”

Findings

All economic actors within the research framework contribute to various extents to the market development of the sport, yet they all need to cooperate, exemplifying that innovation for market development and value for the sport can only be co-created.

Research limitations/implications

The sample is taken from the Swedish market and may, thus, be considered biased.

Practical implications

All economic actors within the research framework contribute to market development of the sport to various degrees, yet they all need to cooperate, exemplifying that innovation for market development and value for the sport can only be co-created.

Originality/value

This paper provides unique insights into the development of floorball as a “new” sport.

Keywords

Citation

Gabrielsson, C. and Dolles, H. (2017), "Value capturing in Floorball: How equipment manufacturers and retailers contribute to the development of a “new” sport", Sport, Business and Management, Vol. 7 No. 5, pp. 542-559. https://doi.org/10.1108/SBM-01-2017-0003

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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