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Corporate social responsibility and employee pro-environmental behaviors: The role of perceived organizational support and organizational pride

Zahid Hameed (Department of Management Sciences, Khawaja Fareed University of Engineering and Information Technology, Rahim Yar Khan, Pakistan)
Ikram Ullah Khan (Department of Management Sciences, University of Science and Technology of Banu, Banu, Pakistan)
Tahir Islam (School of Economics and Management, Tongji University, Shanghai, China)
Zaryab Sheikh (Department of Management Sciences, Beaconhouse National University, Lahore, Pakistan)
Safeer Ullah Khan (Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China)

South Asian Journal of Business Studies

ISSN: 2398-628X

Article publication date: 19 September 2019

Issue publication date: 4 November 2019

1000

Abstract

Purpose

The purpose of this paper is to extend the corporate social responsibility (CSR) literature by examining the influence of a firm’s external CSR activities (efforts directed toward external stakeholders of the firm) and internal CSR activities (efforts directed toward employees) on employees’ organizational citizenship behaviors toward the environment (OCBE) via organizational pride. The authors also examine the moderating role of perceived organizational support (POS) between CSR and organizational pride.

Design/methodology/approach

A total of 324 questionnaires were collected from the hospitality industry of Pakistan.

Findings

The results of this research revealed that dimensions of CSR (external and internal) have a positive influence on organizational pride. Also, organizational pride is found as an underlying mediating mechanism between the relationship of CSR and OCBE. The results also indicated that a higher level of POS strengthens the relationship between CSR and organizational pride.

Practical implications

The findings are limited to only hospitality industry. Organizations can enhance employees’ sense of pride through CSR activities, which subsequently enhance employees OCBE. The findings also suggested that organizational pride contains intrinsic motivation that can help employees to enhance their OCBE.

Originality/value

This research suggests that organizational pride and POS are important factors which influence the relationship between CSR and OCBE. Further, it also empirically tests this model in a developing country context.

Keywords

Citation

Hameed, Z., Khan, I.U., Islam, T., Sheikh, Z. and Khan, S.U. (2019), "Corporate social responsibility and employee pro-environmental behaviors: The role of perceived organizational support and organizational pride", South Asian Journal of Business Studies, Vol. 8 No. 3, pp. 246-265. https://doi.org/10.1108/SAJBS-10-2018-0117

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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