(2017), "Retraction notice", South Asian Journal of Business Studies, Vol. 6 No. 2, pp. 192-192. https://doi.org/10.1108/SAJBS-06-2017-072
Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited
The publisher wishes to retract the article “Evaluating the influence of social media on brand sacralization: an empirical study among young online consumers” authored by Payel Das and Santanu Mandal, in South Asian Journal of Global Business Research, Volume 5, Issue 3, 2016. It has come to the attention of Emerald that subsequent to a corrigendum to the article (South Asian Journal of Global Business Research, Volume 5, Issue 3, 2016) the validity of the data and reported findings in this paper are flawed and cannot be independently verified. The authors and South Asian Journal of Global Business Research sincerely apologise for this error.