TY - JOUR AB - Purpose This study examines the role of Big Five personality traits namely openness to experience, conscientiousness, extraversion, agreeableness and neuroticism in regulatory-focused job crafting, i.e. promotion- and prevention-focused job crafting and their inter-relationships.Design/methodology/approach Survey data collected from 444 executives of Indian public sector energy companies were analysed using structural equation modelling.Findings Big Five personality traits differentially influence individuals' ways of managing job demands through promotion- and prevention-focused job crafting. These influences are easily identifiable in case of openness to experience, conscientiousness and neuroticism.Practical implications Findings of the study may help organizations in developing an effective recruitment, job designing and job allocation process, devise a framework for uncertainty management, encourage their employees to undertake personality-aligned job crafting to manage their ever-emerging jobs and enhance person–job fit.Originality/value This study, for the first time, provided a comparative influence of Big Five personality traits on both forms of regulatory-focused job crafting. These findings may be relevant for job demand management in a dynamic business environment. VL - 10 IS - 3 SN - 2398-628X DO - 10.1108/SAJBS-03-2020-0060 UR - https://doi.org/10.1108/SAJBS-03-2020-0060 AU - Sameer Sanjeet Kumar AU - Priyadarshi Pushpendra PY - 2020 Y1 - 2020/01/01 TI - Role of Big Five personality traits in regulatory-focused job crafting T2 - South Asian Journal of Business Studies PB - Emerald Publishing Limited SP - 377 EP - 395 Y2 - 2024/04/25 ER -