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Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective

Kanishk Gupta (School of Business Studies, Vivekananda Institute of Professional Studies, New Delhi, India) (IESEG School of Management, Paris, France)
Nupur Arora (School of Business Studies, Vivekananda Institute of Professional Studies, New Delhi, India)

South Asian Journal of Business Studies

ISSN: 2398-628X

Article publication date: 15 January 2020

Issue publication date: 5 February 2020

3371

Abstract

Purpose

The purpose of this paper is to examine the impact of key antecedents of unified theory of acceptance and use of technology model 2 on behavioral intention to accept and use mobile payment systems in National Capital Region, India.

Design/methodology/approach

A sample of 267 mobile payment system users in National Capital Region was obtained through an online survey. A partial least squares method was used to find out whether key antecedents of UTAUT2 predict behavioral intention to accept mobile payment systems which further predicts use behavior toward mobile payment systems.

Findings

The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention.

Research limitations/implications

The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention.

Originality/value

The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention.

Keywords

Citation

Gupta, K. and Arora, N. (2020), "Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective", South Asian Journal of Business Studies, Vol. 9 No. 1, pp. 88-114. https://doi.org/10.1108/SAJBS-03-2019-0037

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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