Advanced Services Accelerating Servitization: A Review Synthesis and Future Research Agenda

Abstract

The article consolidates the servitization knowledge base from an industrial equipment manufacturing firm's performance perspective. This conceptual review is offering an integration of the extant literature. The authors identified various advanced services impacting a firm's overall revenue, profitability, customer satisfaction, and loyalty. This paper provides a conceptual framework for industrial manufacturers' basic and advanced services to understand their relationship with various performance parameters. This study also provides a direction for future research with individual advanced services and their value cocreation with customers.

Citation

Bhattacharya, S. and Sharma, R.P. (2022), "Advanced Services Accelerating Servitization: A Review Synthesis and Future Research Agenda", Rana, S., Sakshi and Singh, J. (Ed.) Exploring the Latest Trends in Management Literature (Review of Management Literature, Vol. 1), Emerald Publishing Limited, Leeds, pp. 169-183. https://doi.org/10.1108/S2754-586520220000001009