Aesthetics of conversation

, 94–96

Affective capitalism

, 73, 81

Affordance

, 27–35

Agency

, 27–28, 33–35

structure versus religious authority structure

, 106

symbiotic

, 26–27, 31

Agenda-building processes

definition of

, 164

media role shaping

, 163

conduit role

, 167–169

facilitator role

, 170–171

mediator role

, 169–170

political actor role

, 171–172

Algorithmic public relations

, 26, 31

Animal diplomacy

, 70, 72

Artistic image

, 97

Assemblage model of public relations

, 27–28, 34–36

Attractiveness

, 70, 73

Authentic communication

, 71–72

Automation

, 26, 31–32

Barbary Coast

, 52–53

Behavioural image–symbolic image distinction

, 89–90, 93, 97

Belt and Road Initiative (BRI)

, 74

Boosterism

, 166–167

BP

, 61, 63–64

Branded community

, 41–42

Branded content

, 39–40, 41–42, 44, 45, 53, 54–55

BRI. See Belt and Road Initiative (BRI)

Brundtland Commission

, 59

Business internationalisation

, 1

Cambridge Analytica scandal

, xvi, 26, 27

Canadian Wind Energy Association (CanWEA)

, 65

CanWEA. See Canadian Wind Energy Association (CanWEA)

Capitalism

affective

, 73, 81

cognitive

, 73

industrial

, 73

CGTN

, 81

CH. See Crimson Hexagon (CH)

Chartered Institute of Public Relations (CIPR)

, 129–130

China’s panda diplomacy on Twitter

, xvii, 69

findings

, 75–79, 85

method

, 74–75

public diplomacy

, 69–74, 80, 81

China Xinhua News

, 81

CIPR. See Chartered Institute of Public Relations (CIPR)

Citizen journalism

, 181

Coaches, communication professionals as

, 156–157

Coaching to PR professionals

, xviii

Cognitive capitalism

, 73

Commercial message video

, 45

Communication behaviours

, 151–154

Communication professionals

, 16

as coaches

, 156–157

in liquid modernity, role of

, 177

communication

, 180–182

disinformation

, 179–180

information

, 179–182

misinformation

, 179–180

scientific and technological organizations

, 182–184

Communication roles

, 146

mapping

, 150

Communication value

, 12–14

Communication Value Circle (CVC)

, 11–15

Community activism

, 134–135

Computation

, 26

Conduit role

, 167–169

Conversational branding

, 90–91, 92–93, 96

modelling

, 93–94

Conversational branding

, xvii

Conversational model, landmarks for

, 90–92

Cooperation

, 132–134

Corporate brand(ing)

, 90

employees in

, 147–148

Corporate communication

, 118

Corporate identity

, xvii, 87

aesthetics of conversation

, 94–96

conversational branding

, 92–93

conversational branding, modelling

, 93–94

conversational model, landmarks for

, 90–92

distinguished from corporate image

, 89

literature review

, 88–90

Corporate Identity Manuals (Blue Books)

, 96

Corporate image–corporate identity distinction

, 89–90

Corporate marketing

, 90

Corporate personality

, 89

Corporate Social Responsibility (CSR)

, 63–64, 145, 147–148

CR. See Critical realism (CR)

Crimson Hexagon (CH)

, 73–74, 81

Crisis communication

, 27–28

data-driven

, 33–35

digital

, 29–30

employees in

, 149

Critical realism (CR)

, 129–130

CSR. See Corporate Social Responsibility (CSR)

C-suite leaders

, 118

CVC. See Communication Value Circle (CVC)

Data-driven crisis communication

, 33–35

Datafication of public relations

, xvi, 26, 27–28, 28, 30, 30–33, 34, 34–35

Diegesis

, 87–88

Digital crisis communication

, 29–30

Digitalisation of public relations

, 26, 27–28, 29, 30–31, 33–35

Digital natives

, 57–58

Digital public relations, paradigms of

, 28–29

Digitialisation

, xvi

Disinformation

, 179–180

Distributed leadership

, 134–135

Dual structure management of organized religion

, 105, 107–108

Dunning-Kruger effect

, 58–59

EAOD. See Employee anonymous online dissent (EAOD)

Emotional responses

, 42, 43–44, 50, 52–53

Emotion-producing practices, impact on branded video

, 39

Barbary Coast

, 52–53

categories of branded video

, 44–45

future research

, 54–55

limitations of

, 54

Lost and Found Service

, 50–51

managerial implications

, 53–54

methods and model

, 45–50

practices and effects

, 42–44

value and emotions

, 41–42

Wild Turkey Bourbon: Matthew McConaughey Short Film

, 51–52

Employee advocacy

, 157

Employee anonymous online dissent (EAOD)

, 148

Employee communication

, 146

Employees, as strategic communicators in public relation

, 143

communication roles, mapping

, 150

employee communication roles, typology of

, 150–153

future research

, 154–157

communication professionals, as coaches

, 156–157

employee communication roles, as in-role behaviour

, 157

five different contexts or audiences

, 155–156

literature review

, 145–150

communication roles

, 146

corporate branding

, 147–148

crisis communication

, 149

engagement, empowerment and organizational identification

, 146–147

knowledge management, innovation and participation

, 149–150

role theory

, 145–146

social media

, 148

Empowerment

, 146–147

Energy transition, engaging millennials in

, 57

methodology

, 61–62

results

, 62–65

theoretical background

, 58–61

Engagement

, 146–147

of millennials in energy transition

, 57

methodology

, 61–62

results

, 62–65

theoretical background

, 58–61

EUPRERA Congress (2018), themes of

, 138–139

European Communication Monitor

, 146

Expansive communication

, 17

Experiential knowledge

, 4–5

Export acceptance

, 5

Export awareness

, 5

Export evaluation

, 5

Export intention

, 5

Export trial

, 5

ExxonMobil

, 61, 64

Facebook

, 27, 28, 31–32, 61, 63

News Feed algorithm

, 26

Face-to-face communications

, 132–133, 138–139

Facilitator role

, 170–171

GAINS (Gestalt Approach to International Business Strategies) paradigm

, 7–10

Globalisation

, 2, 181

Google Doodle

, 91–92

Graphic design paradigm of conversational model

, 90

Growth period of international development

, 9–10

Huffington Post

, 64

Hypermodern communication

, 95–96

Hyper-modernity

, 178

Hyper-reality

, 178–179

Indirect reciprocity

, 133–134

Industrial capitalism

, 73

Information

, 179–180

Initiating communication

, 15–16

Innovation, employees in

, 149–150

Innovation-Related Internationalisation Model

, 4, 5

In-role behaviour, employee communication roles as

, 157

Instagram

, 61

Institutional communication

, 181, 182–183

Integrative communication

, 17–18

Intentions, types of

, 94–95

International dynamics framework, of strategic communication

, 14–18

expansive communication

, 17

initiating communication

, 15–16

integrative communication

, 17–18

transformative communication

, 16

International dynamics framework for internationalisation

, 8–10

International entrepreneurship approach of internationalisation

, 6–7

Internationalisation, definition of

, 3–4

Internationalisation of firms, theoretical approaches to

, 3–8

international entrepreneurship approach

, 6–7

network approaches

, 6

stage models

, 4–6

Invitational vlogger

, 45

Knowledge-based theory of the firm

, 149–150

Knowledge management, employees in

, 149–150

LinkedIn

, 61

Lippincott & Margulies

, 88

Liquid modernity

, 178–179

role of communication professionals in

, 177

communication

, 180–182

disinformation

, 179–180

information

, 179–182

misinformation

, 179–180

scientific and technological organizations

, 182–184

Lost and Found Service

, 50–51

Marketing

, 116, 117, 118, 120, 121–122, 123

practices

, 40, 50

Marketing and public relations paradigm of conversational model

, 90

Maturation period of international development

, 8–10

Media roles

in public relations research

, 166–167

shaping agenda-building processes

, 163, 168

conduit role

, 167–169

facilitator role

, 170–171

mediator role

, 169–170

political actor role

, 171–172

Mediator role

, 169–170

Megaphoning

, 149–150

Micro-boundary spanning

, 149–150

Millennials engagement in energy transition

, xvii, 57

methodology

, 61–62

results

, 62–65

theoretical background

, 58–61

Misinformation

, 179–180

Multi-layered scholarship

, xv

NCC. See Networked Crisis Communication (NCC)

Network approaches of internationalisation

, 6

Networked Crisis Communication (NCC)

, 30

Normative management

, 106–107

Online branded video

positive impressions for viewers

, xvi–xvii

Online firestorms

, 28–29, 33–34

Online video effectiveness

, 42–44

Organizational identification

, 146–147

Organized religion

, 99

Paracrises

, 29–30

Paris Climate Agreement

, 61–62

Participation, of employees

, 149–150

Path model

, 45–46, 53–54

PESO-model

, 61

Phronesis

, 135–137

Pioneer period of international development

, 8–10

Pluralization

, 103–104

Political actor role

, 171–172

Populism

, 179

Post-modernism

, 179

Post-truth

, 178, 180

PR. See Public relations (PR)

Proactive agenda-setting

, 166–167

Professional detachment

, 166

PRSA. See Public Relations Society of America (PRSA)

Psychic distance

, 4–5

Psychological image

, 97

Psychological paradigm of conversational model

, 90

Public diplomacy

, 69–74, 80, 81

Public relations (PR)

, xv, 70–71, 71, 71, xv, xvi

algorithmic

, 26, 31

assemblage model of

, 34–36

datafication of

, 26, 27–28, 30–33, 34–35

definition of

, 117, 128

digitalisation of

, 26, 27–28, 29, 30–31, 33–35

for platform economy

, 25

in startup community, challenging misconceptions of

, 115

methods

, 119–120

results

, 120–124

literature review

, 118–119

Public relations practitioners, social capital building by

, 127

challenges, addressing

, 129–130

face-to-face communications, importance of

, 132–133, 138–139

importance of

, 130–131

indirect reciprocity, importance of

, 133–134

key aspects

, 135–138

learning from community activism and distributed leadership

, 134–135

norms

, 133

synthesizing perspectives in conceptual framework

, 135, 136

theorizing to inform active participant interviews

, 131

unchartered territory, exploring

, 128–129

Public Relations Society of America (PRSA)

, 117

Push/pull mechanisms

, 5

Raymond Loewy Associates

, 88

Relationship marketing theory

, 103

Religious authority structure

, 105

distinguished from agency structure

, 106

Religious competition

, 104

Religious organizations, strategic communication of

, 100, 102–103, 104, 105, 106–107, 109

Religious-secular competition, theory of

, 104

Research gap

, xviii

Responsible Research and Innovation

, 184

Return on investment (ROI)

, 12

ROI. See Return on investment (ROI)

Role theory in PR

, 145–146

RomTricolor campaign

, 91–92, 95

SC. See Strategic communication (SC)

Science and Society (2002–2006)

, 184

Science in Society (2007–2013)

, 184

Science with and for Society (2014–2020)

, 184

Scientific and technological organizations, communication in

, 182–184

Scouting

, 149–150

Secularization

, 100

Secularization theory

, 103–104

Shell

, 61, 64

Small business

, 116–117

SMCC. See Social-mediated Crisis Communication (SMCC)

Social agency

, 109

Social capital

, xviii

building, by public relations practitioners

, 127

Social constructionism

, 130

Social identity theory

, 146

Social media

employees as communicators on

, 148

firestorms

, 33

Social-mediated Crisis Communication (SMCC)

, 30, 34

Social norms

, 133

Stabilisation period of international development

, 8–10

Stage models of internationalisation

, 4–6

Stakeholders

, 61, 62, 63–64, 65–66

Stakeholder theory

, 12, 135–137

Startup

community, challenging misconceptions of public relations in

, 115

definition of

, 116

distinguished from graduated startup

, 116–117

reputation of

, 117–119

Strategic communication (SC)

, xv–xvi, xvii, xvii–xviii, 1, 182

definition of

, 10–11

and goals of the firm

, 10–14

value creating communication, dimensions of

, 11–14

implications for research and practice

, 21–22

international dynamics framework of

, 14–18

expansive communication

, 17

initiating communication

, 15–16

integrative communication

, 17–18

transformative communication

, 16

of religious organizations

, 99

dual structure management of organized religion

, 107–108

future perspectives

, 109–110

literature review of

, 101–107

organized religion and strategic communication

, 101–104

religious sector in Europe

, 104–107

types of contributions

, 109

validation of

, 18–21

Sustainability

, 57–59, 61–62, 64, 147–148

Sustainable Society

, 58–59

Symbiotic agency

, 26–27, 31

Symbolic image

, 90

distinguished from behavioural image

, 89–90, 93, 97

Targeted involvement

, 166–167

Total

, 61, 64

Track-II diplomacy

, 70–71

Training to PR professionals

, xviii

Transformative communication

, 16

Trust

, 132–133, 135, 138–139

Twitter

, 28, 61, 63, 65

panda diplomacy in China using

, xvii, 69

UK Youth Climate Coalition (UYCC)

, 65

UN. See United Nations (UN)

United Nations (UN)

, 61–62, 65

Uppsala Internationalisation Model

, 4–5

UYCC. See UK Youth Climate Coalition (UYCC)

Value creating communication, dimensions of

, 11–14

VICE

, 64

Video of experience

, 44

Visual identity

, 88–90, 96

campaignable

, 91

Wild Turkey Bourbon: Matthew McConaughey Short Film

, 51–52

WOM (Word of mouth)

, 147–148

Working Party on Social Capital (WPSC)

, 129–130

WPSC. See Working Party on Social Capital (WPSC)

YouTube

, 39–40, 65

emotion-producing practices, impact of

, 39

YouTube Pipe Community (YTPC)

, 45, 52

YTPC. See YouTube Pipe Community (YTPC)