From a theoretical standpoint, this study emphasizes the value of a cross-disciplinary perspective on corporate communications, which helps to bridge gaps between management research and communication studies. The study expands the body of knowledge in strategic communication by integrating new objectives and activities.
Keller-Bacher, J. and Zerfass, A. (2019), "How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework", Big Ideas in Public Relations Research and Practice (Advances in Public Relations and Communication Management, Vol. 4), Emerald Publishing Limited, pp. 1-24. https://doi.org/10.1108/S2398-391420190000004002Download as .RIS
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