TY  - CHAP
AB  - Abstract This chapter attempts to critique the role of mentoring relationships which are identified by Levinson (1987) as ‘one of the most complex and developmentally important relations’. Providing psychosocial and career support (Kram, 1983, 1985) public relations practitioners, employers and professional bodies could benefit from the literature and empirical studies which demonstrate the powerful relationships that can develop through mentoring. This chapter critiques the mentoring programmes identified through empirical research of public relations’ professional bodies (Kiesenbauer et al., 2015) and the findings of a European study of public relations practitioners (Zerfass et al., 2014) in order to contextualise the literature and consider how the public relations profession can make better use of the dynamic mentoring relationship.
VL  - 1
SN  - 978-1-78635-716-8, 978-1-78635-715-1/2398-3914
DO  - 10.1108/S2398-391420160000001011
UR  - https://doi.org/10.1108/S2398-391420160000001011
AU  - Tench Ralph
AU  - Laville Lucy
AU  - Kiesenbauer Juliane
PY  - 2016
Y1  - 2016/01/01
TI  - Exploring the Magic of Mentoring: Career Planning for the Public Relations Profession
T2  - The Management Game of Communication
T3  - Advances in Public Relations and Communication Management
PB  - Emerald Group Publishing Limited
SP  - 205
EP  - 223
Y2  - 2024/04/23
ER  -