Exploring the Magic of Mentoring: Career Planning for the Public Relations Profession

The Management Game of Communication

ISBN: 978-1-78635-716-8, eISBN: 978-1-78635-715-1

ISSN: 2398-3914

Publication date: 26 August 2016

Abstract

This chapter attempts to critique the role of mentoring relationships which are identified by Levinson (1987) as ‘one of the most complex and developmentally important relations’. Providing psychosocial and career support (Kram, 1983, 1985) public relations practitioners, employers and professional bodies could benefit from the literature and empirical studies which demonstrate the powerful relationships that can develop through mentoring. This chapter critiques the mentoring programmes identified through empirical research of public relations’ professional bodies (Kiesenbauer et al., 2015) and the findings of a European study of public relations practitioners (Zerfass et al., 2014) in order to contextualise the literature and consider how the public relations profession can make better use of the dynamic mentoring relationship.

Keywords

Citation

Tench, R., Laville, L. and Kiesenbauer, J. (2016), "Exploring the Magic of Mentoring: Career Planning for the Public Relations Profession", The Management Game of Communication (Advances in Public Relations and Communication Management, Vol. 1), Emerald Group Publishing Limited, pp. 205-223. https://doi.org/10.1108/S2398-391420160000001011

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.