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Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe

The Management Game of Communication

ISBN: 978-1-78635-716-8, eISBN: 978-1-78635-715-1

ISSN: 2398-3914

Publication date: 26 August 2016

Abstract

The main question is how far top-ranked Master of Business Administration (MBA) programmes integrate communication courses. This is investigated via website analysis and interviews. This chapter also provides explanations for the current status quo. The results will be of interest to all those responsible for shaping MBA curricula and give insights into how the communication discipline is viewed by leaders of business schools.

Keywords

Citation

Spiller, R., Weinacht, S. and Köhler, A. (2016), "Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe", The Management Game of Communication (Advances in Public Relations and Communication Management, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 85-96. https://doi.org/10.1108/S2398-391420160000001005

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited