TY  - CHAP
AB  - Abstract This chapter analyses how the six undergraduate programmes in communication management in Flanders (Belgium) refer to or include management in their curricula in order to support the career plans of their students. As communication is inherently integrated in business courses, it will attempt to determine how management is included in BAs in communication management, and how it is defined both from the perspective of the programme responsible and of practitioners’. It proposes a six-point model for a ‘managerial attitude’ extracted from the interviews and reflections of the practitioners’ managerial needs for public relations to be embedded in a company’s policy and brought on the board’s agenda when strategic decisions are made.
VL  - 1
SN  - 978-1-78635-716-8, 978-1-78635-715-1/2398-3914
DO  - 10.1108/S2398-391420160000001003
UR  - https://doi.org/10.1108/S2398-391420160000001003
AU  - Cotton Anne-Marie
AU  - Van Betsbrugge Els
PY  - 2016
Y1  - 2016/01/01
TI  - Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders
T2  - The Management Game of Communication
T3  - Advances in Public Relations and Communication Management
PB  - Emerald Group Publishing Limited
SP  - 45
EP  - 67
Y2  - 2024/04/26
ER  -