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Thinking of Things to Come: Fuzzy Frames and Anticipating the Distant Future

Thinking about Cognition

ISBN: 978-1-80117-825-9, eISBN: 978-1-80117-824-2

Publication date: 22 November 2021


This chapter explores collective imageries of the distant future and unpacks how fuzzy frames that anticipate things-to-come lead to variations in “technological solutions” envisioned for the distant future. It suggests that these frames are characterized by the struggle over the construction of different future plots and the proselytization of divergent pathways to the future. Such frames are a product of collective anticipation, which refers to a set of ideas, imageries and beliefs about the future that can be located in the form of structures of knowledge, such as cultural artifacts, scientific products and political frames that shape the thinking of the collective. This chapter posits that the “fuzziness” of our frames anticipating the distant future could be reduced through a selective process where alternatives of the future are winnowed out by processes of selection and exclusion based on faith, values and evidence.



Nath, S. (2021), "Thinking of Things to Come: Fuzzy Frames and Anticipating the Distant Future", Galavan, R.J. and Sund, K.J. (Ed.) Thinking about Cognition (New Horizons in Managerial and Organizational Cognition, Vol. 5), Emerald Publishing Limited, Leeds, pp. 73-87.



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