Barriers in Searching for Alternative Business Models: An Essay on the Fear of Looking Foolish
ISBN: 978-1-83982-063-2, eISBN: 978-1-83982-062-5
Publication date: 30 November 2020
Abstract
A successful business model creates a heuristic logic that connects technical potential with the realization of economic value. But this logic constrains the subsequent search for new, alternative models for other technologies later on. This logic gives rise to two behaviors that affect the implementation of Open Innovation inside organizations. The well-known Not-Invented-Here syndrome constrains the use of Outside-in Open Innovation, while a new syndrome we identify, the Fear of Looking Foolish, constrains the use of Inside-out Open Innovation. We focus particularly on the latter behavioral constraint in this chapter and present three mini-cases that demonstrate the constraints in action. We then sketch possible managerial solutions to overcome these behaviors.
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Acknowledgements
Acknowledgements
This article benefitted from the support of Maire Tecnimont Chair in Open Innovation at Luiss University in Rome, Labex Entreprendre & Montpellier Research in Management at Montpellier University, and Garwood Center for Corporate Innovation at UC Berkeley. The authors would like to thank the editor and the reviewers for their insightful suggestions and inspiring comments.
Citation
Bez, S.M. and Chesbrough, H. (2020), "Barriers in Searching for Alternative Business Models: An Essay on the Fear of Looking Foolish", Sund, K.J., Galavan, R.J. and Bogers, M. (Ed.) Business Models and Cognition (New Horizons in Managerial and Organizational Cognition, Vol. 4), Emerald Publishing Limited, Leeds, pp. 187-202. https://doi.org/10.1108/S2397-521020200000004009
Publisher
:Emerald Publishing Limited
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