To Grasp Cognition in Action, Combine Behavioral Experiments with Protocol Analysis
Methodological Challenges and Advances in Managerial and Organizational Cognition
ISBN: 978-1-78743-677-0, eISBN: 978-1-78743-676-3
Publication date: 5 December 2017
Abstract
With behavioral experiments and protocol analysis, researchers can capture cognition in action. Using behavioral experiments, they can study realized behavior, not perception or self-reports. And they can do that in a controlled laboratory environment to establish causality, curbing spurious relationships. With protocol analysis, a method to elicit decision-makers’ thoughts, researchers can tap into cognitive processes. In combination, the two methods offer a novel approach to grasp mental processes alongside behavior, to reach causality and replicate findings. We describe the methods, demonstrate how researchers can apply them, and share practices from the design of experimental instruments to the replication of findings.
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Acknowledgements
Acknowledgments
We thank audiences at the Organization Science Winter Conference, at the MOC-TIM meeting at ETH Zürich, and at meetings of the Academy of Management, the Strategic Management Society, the Association for Psychological Science, and the Economic Science Association. SSL and CR acknowledge a grant from the European Research Council (695256). SSL also received a grant from the Hong Kong Research Council General Research Fund (14655416).
Citation
Reypens, C. and Levine, S.S. (2017), "To Grasp Cognition in Action, Combine Behavioral Experiments with Protocol Analysis", Galavan, R.J., Sund, K.J. and Hodgkinson, G.P. (Ed.) Methodological Challenges and Advances in Managerial and Organizational Cognition (New Horizons in Managerial and Organizational Cognition, Vol. 2), Emerald Publishing Limited, Leeds, pp. 123-146. https://doi.org/10.1108/S2397-52102017006
Publisher
:Emerald Publishing Limited
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