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How Recursive Dialogue Frames and Reframes Technological Change

Uncertainty and Strategic Decision Making

ISBN: 978-1-78635-170-8, eISBN: 978-1-78635-169-2

Publication date: 5 November 2016

Abstract

This chapter draws from Structuration theory (Giddens, 1979, 1984) and Schema theory (Niesser, U. (1967). Cognitive psychology. New York, NY: Appleton-Crofts.) to examine how words reflect changing frames of reference (Orlikowski & Gash, 1994) that affect adaptation to strategic technological change. The method of recursive dialogue analysis we use provides evidence of how expectations about a new technology introduced to a sales force changed over time. Individuals had expectations based on past experiences, made initial decisions about using the new technology, juxtaposed new concepts against previous ones, interacted with team-mates, and built further concepts around previously expressed phrases. The results we exhibit here allow us to visualize complex interactions under conditions of uncertainty, contributing a detailed view of the recursive and cognitive process of developing a frame of reference about technology in an organization.

Keywords

Citation

Slocum, A., Huff, A.S. and Balogun, J. (2016), "How Recursive Dialogue Frames and Reframes Technological Change", Uncertainty and Strategic Decision Making (New Horizons in Managerial and Organizational Cognition), Emerald Group Publishing Limited, Leeds, pp. 57-76. https://doi.org/10.1108/S2397-52102016010

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited