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Chapter 2 Examining the Effect of Low-Cost Carriers on Nonlinear Pricing Strategies of Legacy Airlines

Pricing Behavior and Non-Price Characteristics in the Airline Industry

ISBN: 978-1-78052-468-9, eISBN: 978-1-78052-469-6

ISSN: 2212-1609

Publication date: 1 January 2012

Abstract

Firms with linear pricing offer their customers the same price for each unit of a good or service. Anything else is nonlinear pricing. Nonlinear pricing in imperfect markets indicates a fundamental asymmetry in information between firms and consumers. Consumers are commonly expected to exhibit quality- or quantity-preference differences and have different reservation values for different product attributes. The firms, however, cannot observe consumers' preferences. When complete information regarding preferences is not observable, nonlinear pricing strategies with firms offering a menu or schedule of prices allow consumers to sort themselves according to their own preferences, resulting in market segmentation.

Citation

Hernandez, M.A., Sengupta, A. and Wiggins, S.N. (2012), "Chapter 2 Examining the Effect of Low-Cost Carriers on Nonlinear Pricing Strategies of Legacy Airlines", Peoples, J. (Ed.) Pricing Behavior and Non-Price Characteristics in the Airline Industry (Advances in Airline Economics, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 11-53. https://doi.org/10.1108/S2212-1609(2011)0000003004

Publisher

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited