TY - CHAP AB - Purpose This chapter outlines how Pearson, the world’s largest education company, and its CEO John Fallon are acting as trailblazers of Jugaad Innovation (https://hbr.org/2014/12/what-frugal-innovators-do) in education by embedding a focus on learner outcomes – “efficacy” – at the heart of the company. The purpose of the chapter is to highlight practical examples of how this innovation has affected business strategy and decision-making, enabling the company to be able to have a greater impact on learning with the aim of simultaneously helping the business to grow financially. Many of these examples are from products and units that are continuing to embrace and adopt efficacy; they represent live examples of best practice.Findings This chapter provides an overview of how the drive toward efficacy represents a new, innovative way of doing business. The approach is not new to education, but putting a focus on learner outcomes at the center of traditional business operations represents a step-change from how other companies in the sector operate. The chapter will also look at the Office of the Chief Education Advisor, a central intrapreneurial unit that continues to lead the global efficacy agenda, with the aim that efficacy becomes so embedded in the company fabric that it becomes irreversible. In addition, the chapter provides some other examples of specific frameworks, tools and units that operate with an innovative and intrapreneurial mindset.Originality/value This study presents a case study in a major private company and the way the applied approach affected the company. The content of the chapter is taken from a live case and represents a unique insight into the ongoing application of innovation and intrapreneurship in the field. VL - 2 SN - 978-1-78635-068-8, 978-1-78635-067-1/2051-2295 DO - 10.1108/S2051-229520160000002015 UR - https://doi.org/10.1108/S2051-229520160000002015 AU - Looi Kelwyn AU - Fleming Josh PY - 2016 Y1 - 2016/01/01 TI - Jugaad Innovation and Intrapreneurship at Pearson T2 - Innovation and Entrepreneurship in Education T3 - Advances in Digital Education and Lifelong Learning PB - Emerald Group Publishing Limited SP - 249 EP - 270 Y2 - 2024/04/19 ER -