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Jugaad Innovation and Intrapreneurship at Pearson

Innovation and Entrepreneurship in Education

ISBN: 978-1-78635-068-8, eISBN: 978-1-78635-067-1

ISSN: 2051-2295

Publication date: 9 December 2016



This study presents a case study in a major private company and the way the applied approach affected the company. The content of the chapter is taken from a live case and represents a unique insight into the ongoing application of innovation and intrapreneurship in the field.



Looi, K. and Fleming, J. (2016), "Jugaad Innovation and Intrapreneurship at Pearson", Innovation and Entrepreneurship in Education (Advances in Digital Education and Lifelong Learning, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 249-270.



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