TY  - CHAP
AB  - Abstract Since its launch in 2005, YouTube has provided a unique platform for users worldwide to share and engage with content, leading to a rise in user-generated content (UGC), especially among youth. One of the most prevalent, yet under-explored, subgenres of UGC is the user-generated music video, where users integrate music and images with an element of performance or narrative; the current research deploys longitudinal analysis to describe the trends in youth-created music videos and how these trends have evolved in the early years of YouTube. Using a sample of 100 youth-created user-generated music videos uploaded to YouTube in 2007 and 2013, the authors investigate trends in production strategies, narrative content, and demographics. Compared to videos posted in 2007, youth-created music videos posted in 2013 featured more complicated editing techniques, less linear narratives, younger actors, more women, and were more likely to celebrate the self, mimicking the recent emergence of “selfie culture.” These findings are discussed with respect to YouTube’s role in reducing barriers to entry and providing a virtual space for youth-oriented content communities that thrive on engagement and social networking as strategies of identity development.
VL  - 19
SN  - 978-1-83909-078-3, 978-1-83909-077-6/2050-2060
DO  - 10.1108/S2050-206020190000019006
UR  - https://doi.org/10.1108/S2050-206020190000019006
AU  - Kendrat Steven J.
AU  - Corsbie-Massay Charisse L’Pree
ED  - Jeremy Schulz
ED  - Laura Robinson
ED  - Aneka Khilnani
ED  - John Baldwin
ED  - Heloisa Pait
ED  - Apryl A. Williams
ED  - Jenny Davis
ED  - Gabe Ignatow
PY  - 2019
Y1  - 2019/01/01
TI  - I Want My Youtube! Trends in Early Youth-Created Music Videos (2007–2013)
T2  - Mediated Millennials
T3  - Studies in Media and Communications
PB  - Emerald Publishing Limited
SP  - 91
EP  - 106
Y2  - 2024/04/23
ER  -