TY  - CHAP
AB  - Abstract The goal of this chapter was to provide an insight into rules and norms behind generation Y social media presence and inform future research through an exploration of the norms underpinning digitally mediated interaction and behavior among college-age students in Ireland.The authors administered a questionnaire containing both closed- and open-ended questions among 131 first-year college students in Ireland, asking them to identify online behaviors and actions with a purpose of recognizing rules and norms that guided how they handled sharing, interaction, and mediated aspects of relationships in their use of mobile devices and social media platforms.This study reveals that the driving force is the desire for and implementation of what can be called the norm of “Do No Harm Lest Others Do Harm to You.” This norm, rather than being driven by the Hippocratic Code of principled awareness is an expression of an acute consciousness of audience segregation and the need for self-protection in online interaction. The respondents were asked about the rules and norms that guided how they handled sharing, interaction, and mediated aspects of relationships in their use of mobile devices and social media platforms. Their responses demonstrated that millennials, in their everyday and intensive use of digitally mediated technologies, have begun to observe a new social contract of “Do No Harm Lest Others Do Harm to You” where internet becomes a space of entertainment and private messaging devoid of conflict and exchanges of opinion with others. Millennials seem to be closing down the scope of online interaction which in the long run can limit the function of internet as a social sphere where various issues, including political views, are exchanged and discussed.The research is exploratory in nature and relied up on a relatively small sample size. For this reason, while the study produces new analytic frameworks, the findings could not be generalized. Additionally, there are certain features that appear to be specifically Irish such as a blurred line between perception of bullying and harmless having the “craic.”This research makes explicit the harm mitigation and conflict avoidance strategies underpinning the use of social and digital media as it has been deployed and shaped by Irish millennials and discusses the consequences of their reluctance to engage in the public realm of the internet.
VL  - 19
SN  - 978-1-83909-078-3, 978-1-83909-077-6/2050-2060
DO  - 10.1108/S2050-206020190000019005
UR  - https://doi.org/10.1108/S2050-206020190000019005
AU  - Wodniak Katarzyna
AU  - Holohan Anne
ED  - Jeremy Schulz
ED  - Laura Robinson
ED  - Aneka Khilnani
ED  - John Baldwin
ED  - Heloisa Pait
ED  - Apryl A. Williams
ED  - Jenny Davis
ED  - Gabe Ignatow
PY  - 2019
Y1  - 2019/01/01
TI  - Do No Harm Lest Others Do Harm to You: Self-Protection and Risk Management by Generation Y on Social Media
T2  - Mediated Millennials
T3  - Studies in Media and Communications
PB  - Emerald Publishing Limited
SP  - 71
EP  - 87
Y2  - 2024/04/25
ER  -