Trust in Health Information Sources and Channels, Then and Now: Evidence from the Health Information National Trends Survey (2005–2013)

Abstract

Purpose: Previous research has found that people’s trust in a source of information affects whether they will expose themselves to information from that source, pay attention to that source, and the likelihood that they will act on the information obtained from that source. This study tracked trends in levels of trust in different health information sources over time and investigated sociodemographic predictors of trust in these sources.

Methodology/Approach: Data were drawn from the Health Information National Trends Survey (HINTS), a nationally representative, cross-sectional survey of adults in the USA. Weighted percentages, means, and standard errors for trust in health information sources were computed using data from four iterations of the survey (2005, 2009, 2012, and 2013). Weighted multivariable logistic regression models were employed to investigate associations between sociodemographic variables and level of trust in health information sources using HINTS 2013 data.

Findings: Trend analyses revealed declining trust in “traditional” mass media channels, such as television and radio, for health information and consistently high trust in interpersonal sources, like physicians, over the past decade. Regression analyses showed that those with more education (ORs 2.93–4.59, p < 0.05) and higher incomes (ORs 1.65–2.09, p < 0.05) were more likely to trust the Internet for health information than those with less education and lower incomes. Non-Hispanic Blacks and Hispanics were more likely to trust mass media channels in comparison to Non-Hispanic Whites (ORs 1.73–2.20, p < 0.05).

Implications: These findings can be used to inform the strategic selection of channels for disseminating health information to certain demographic groups.

Citation

Thai, C.L., Gaysynsky, A., Falisi, A., Chou, W.-Y.S., Blake, K. and Hesse, B.W. (2018), "Trust in Health Information Sources and Channels, Then and Now: Evidence from the Health Information National Trends Survey (2005–2013)", Hale, T.M., Chou, W.-Y.S., Cotten, S.R. and Khilnani, A. (Ed.) eHealth: Current Evidence, Promises, Perils and Future Directions (Studies in Media and Communications, Vol. 15), Emerald Publishing Limited, Leeds, pp. 43-67. https://doi.org/10.1108/S2050-206020180000015002