The author establishes a point of criticism against various positions regarding technology, especially the proposal of De Kerckhove on the role of social networks in life.
To that end the present text has four sections. The first presents a way to study society from the point of view of its symbolic production, understood as an inseparable whole. Second, this symbolic dimension of all human society, is differentiated in three inseparable components: information, communication, and knowledge. Third, having established these analytical differentiations, the text underlines the importance of the systemic relationship between internal brain and extra-cortical formations or “external” brain, to understand the human complex relations with technology. Finally, the text presents the Cultural Fronts approach as a theoretical and methodological tool for the study of the social production of hegemony and subalternity on scales of everyday life. The methodological fecundity of this category has been proven in a variety of field studies since 1982 and is the basis of the perspective of action research that the author calls “cybercultur@,” understood as the collective development of intelligent self-determination capabilities confronting concrete social problems.
González, J.A. (2017), "Technophilias and Technophobias vis-à-vis Research & Development of Cybercultur@", Brazil (Studies in Media and Communications, Vol. 13), Emerald Publishing Limited, Bingley, pp. 325-341. https://doi.org/10.1108/S2050-206020170000013023
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