This article focuses on Brazil’s migration to digital television. It shows how, in the case of Brazil, unicasting solely reflected the interests of commercial broadcasters. Comparing Brazil to France and the United Kingdom, it explains why the European choice for multicasting is one of the reasons for the success of digital television penetration in these two countries.
By analyzing viewing shares and the financial relevance of the public broadcasters, BBC, and France Televisions, to the national broadcasting spaces, the study concludes that these European traditional broadcasters profited from digital television, despite their exposure to a more competitive environment.
As I will discuss, the model chosen in Brazil continues to hamper Public Service Broadcasting (PSB) and national audiovisual industries’ developments, as well as slowing digital take-up. In Brazil, public broadcasting continued to play a marginal role in the national broadcasting space and the audiovisual market, concentrated in a few local companies.
The findings of this comparative study, developed from a political economy perspective, provide important insights into both Brazilian and European telecommunications policy.
Nazareno, C. (2017), "The Introduction of Digital TV in Brazil: Lessons from the British and French Experience", Brazil (Studies in Media and Communications, Vol. 13), Emerald Publishing Limited, Bingley, pp. 55-73. https://doi.org/10.1108/S2050-206020170000013008
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