The analysis encompasses the audiovisual production as its corpus – telenovela and TV series – from Rede Globo produced from 2002 to 2012. However, bringing to bear complementary data, we reference other genres and formats as well. We argue that, while attention has been paid to the recent contesting of some of the negative stereotypes surrounding the underprivileged classes circulating within the media, they do not do justice to the complexities of social inequality in contemporary Brazil. We show that mainstream media treatments of social inequality focus entirely on showing the lifestyle of the underprivileged “working poor,” while overlooking many other aspects of social inequality and deprivation.
Escosteguy, A.C. and Coutinho, L.L. (2017), "The Rise of The Working Poor within the Brazilian Mediascape: The Mythology of Social Inequality’s Disappearance", Brazil (Studies in Media and Communications, Vol. 13), Emerald Publishing Limited, Bingley, pp. 37-51. https://doi.org/10.1108/S2050-206020170000013006
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