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The Rise of The Working Poor within the Brazilian Mediascape: The Mythology of Social Inequality’s Disappearance

Brazil

ISBN: 978-1-78635-786-1, eISBN: 978-1-78635-785-4

ISSN: 2050-2060

Publication date: 30 May 2017

Abstract

The analysis encompasses the audiovisual production as its corpus – telenovela and TV series – from Rede Globo produced from 2002 to 2012. However, bringing to bear complementary data, we reference other genres and formats as well. We argue that, while attention has been paid to the recent contesting of some of the negative stereotypes surrounding the underprivileged classes circulating within the media, they do not do justice to the complexities of social inequality in contemporary Brazil. We show that mainstream media treatments of social inequality focus entirely on showing the lifestyle of the underprivileged “working poor,” while overlooking many other aspects of social inequality and deprivation.

Keywords

Citation

Escosteguy, A.C. and Coutinho, L.L. (2017), "The Rise of The Working Poor within the Brazilian Mediascape: The Mythology of Social Inequality’s Disappearance", Brazil (Studies in Media and Communications, Vol. 13), Emerald Publishing Limited, Bingley, pp. 37-51. https://doi.org/10.1108/S2050-206020170000013006

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited