The Role of Mass Media in the Transmission of Culture

Communication and Information Technologies Annual

ISBN: 978-1-78560-785-1, eISBN: 978-1-78560-784-4

ISSN: 2050-2060

Publication date: 23 February 2016

Abstract

Originality/value

First, a new model is introduced that clearly illustrates the complex process by which cultural messages are transmitted to receivers via mass media. Second, the model introduces the concept of “cultural capacity” to complement existing concepts and advance understanding of the operation of culture.

Keywords

Citation

Wiest, J. (2016), "The Role of Mass Media in the Transmission of Culture", Communication and Information Technologies Annual (Studies in Media and Communications, Vol. 11), Emerald Group Publishing Limited, pp. 203-219. https://doi.org/10.1108/S2050-206020160000011019

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited

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