First, a new model is introduced that clearly illustrates the complex process by which cultural messages are transmitted to receivers via mass media. Second, the model introduces the concept of “cultural capacity” to complement existing concepts and advance understanding of the operation of culture.
Wiest, J.B. (2016), "The Role of Mass Media in the Transmission of Culture", Communication and Information Technologies Annual (Studies in Media and Communications, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 203-219. https://doi.org/10.1108/S2050-206020160000011019
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