TY - CHAP AB - Purpose Postemotionalism, nostalgia for authentic emotional experiences, can be observed in every aspect of popular culture, particularly social media and reality television. Viewers are driven by the need to find the balance between individuality, expressed through “legitimate” emotions, insights and acceptance by their peer group on social media.Methodology/approach I use the program, “Catfish: The TV Show” to explore how postemotionalism operates in reality television.Findings This paper examines the new experience of dramatized emotions as they are portrayed in reality television and reflected on social media. I offer a theorization of social media users’ response to the search for authenticity on television through an analysis of a series of Twitter interactions surrounding “Catfish: The TV Show.”Originality/value The interactions on Twitter reveal that postemotionalism makes it difficult for viewers to distinguish between genuine, emotional interactions and projected, managed identities. VL - 11 SN - 978-1-78560-785-1, 978-1-78560-784-4/2050-2060 DO - 10.1108/S2050-206020160000011015 UR - https://doi.org/10.1108/S2050-206020160000011015 AU - Williams Apryl A. PY - 2016 Y1 - 2016/01/01 TI - You’ve Been Catfished: An Analysis of Postemotionalism in “Reality” Television and Audience Response on Twitter T2 - Communication and Information Technologies Annual T3 - Studies in Media and Communications PB - Emerald Group Publishing Limited SP - 89 EP - 108 Y2 - 2024/04/20 ER -