Acknowledgements

Acknowledgements

This case was written by Mona El-Sholkamy and Tara Fischbach using KHDA information and interviews, and its intention was to provide material for class discussion through publication. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain identifying information to protect confidentiality. This article was originally published under the Actions and Insights — Middle North Africa title series, in collaboration with the Academy of International Business — Middle East North Africa and Mohammed Bin Rashid School of Government.