TY - CHAP AB - Purpose To explain how the components of attraction theory work in unison to prompt students to take an initial stimulus and progress through critical thinking processes and into knowledge acquisition, organization, and synthesis.Design/methodology/approach Although schema theory has an important role in understanding knowledge acquisition, it does not provide directives for how to plan instruction so students can build their understandings and comprehension of subject matter. This chapter outlines a pedagogical approach to the implementation of a new theory of learning that builds on cognitive science, affect, and interest.Findings Students can become re-attracted to learning through effective teaching inclusive of a jolt, curiosity, retrieving explanations, counterexamples, clarifications, and embedding that information within schemata.Practical implications Proactive investigations and continued research on attraction theory can enrich our understanding of teaching and learning, provide answers for what works in the classroom, and equip us with tools from which to select for unique classroom circumstances. VL - 4 SN - 978-1-78350-821-1, 978-1-78350-822-8/2048-0458 DO - 10.1108/S2048-045820140000004001 UR - https://doi.org/10.1108/S2048-045820140000004001 PY - 2014 Y1 - 2014/01/01 TI - Attraction theory T2 - Theoretical Models of Learning and Literacy Development T3 - Literacy Research, Practice and Evaluation PB - Emerald Group Publishing Limited SP - 3 EP - 30 Y2 - 2024/09/21 ER -