TY - CHAP AB - Purpose Technological and cultural changes of the past decade have revealed new ways to use the object of the car as demand responsive yet not private. Cars are increasingly able to fulfil the aims of demand responsive transport (DRT), by providing equitable access to flexible, yet sustainable, transport. This chapter outlines the conceptual and empirical case for this increasingly dynamic form of DRT and labels it ‘cars on demand’.Design/methodology/approach A review of literature and practice is used to detail characteristics of cars on demand, and the reasons for its emergence. Key features are illustrated using examples from around the world.Findings Cars on demand is a rapidly changing field. New economic models of provision are emerging, yet not all are designed to fulfil the aims of DRT by making transport more sustainable or equitable. These models do, however, contribute to making cars on demand work by encouraging transition from a culture of private-car ownership, to one where the car is an object ‘just’ for use. Cars on demand can therefore contribute to the fracturing of the powerful system of private-car use. Its relationship with decreased vehicle kilometres travelled (VKT) and transport disadvantage is, however, complex and vulnerable to erosion. This vulnerability can be mitigated by regulation and better understanding through research.Originality/value This chapter provides a novel conceptualisation of the way the object of the car is used in a demand responsive way. It contributes to understandings of regulatory issues surrounding shared mobility, and provides directions for future research. VL - 8 SN - 978-1-78635-225-5, 978-1-78635-226-2/2044-9941 DO - 10.1108/S2044-994120160000008019 UR - https://doi.org/10.1108/S2044-994120160000008019 AU - Kent Jennifer L. AU - Dowling Robyn PY - 2016 Y1 - 2016/01/01 TI - The Future of Paratransit and DRT: Introducing Cars on Demand T2 - Paratransit: Shaping the Flexible Transport Future T3 - Transport and Sustainability PB - Emerald Group Publishing Limited SP - 391 EP - 412 Y2 - 2024/04/19 ER -