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Gendered Ageism and Sustainable Work in Croatia: A Case Study of the Association of Women 50+

The Sustainability Debate

ISBN: 978-1-80043-779-1, eISBN: 978-1-80043-778-4

Publication date: 25 March 2021

Abstract

Purpose: This paper aims to gain a deeper understanding of the relationship between gendered ageism and sustainable work in Croatian context through the perspective of the founders of the Association of Women 50+, the first association which gathers women aged 50 and above in the Republic of Croatia.

Method: Using a case study approach, semi-structured interviews with four founders of the Association of Women 50+ were conducted and the questions were divided into three sets. The Transcripts were analysed through unitising data and then the answers were fit into those three sets.

Findings: Gendered ageism represents a serious obstacle to employability and work progression for older women. Looking at the gendered ageism in the realm of the workplace through the eyes of four women, founders of Association of Women 50+, the first association in the Republic of Croatia which empowers women aged 50 and above discovers that gender ageism must not be ignored.

Research limitations: The results derived from this case study cannot be generalised since they are based on a single case in one country and the interview sample is small.

Social implications: The results derived from this case study can serve as a valuable resource for national political decision-makers to get a deeper understanding of the relationship between gendered ageism and sustainable work in the Republic of Croatia.

Originality/value of paper: The paper represents the first research on the relationship between gendered ageism and sustainable work in the Republic of Croatia for women aged 50 and above.

Keywords

Citation

Polić, M. (2021), "Gendered Ageism and Sustainable Work in Croatia: A Case Study of the Association of Women 50+", Topić, M. and Lodorfos, G. (Ed.) The Sustainability Debate (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 14), Emerald Publishing Limited, Leeds, pp. 155-171. https://doi.org/10.1108/S2043-905920210000015009

Publisher

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Emerald Publishing Limited

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