Originality/value of the chapter
The chapter provides the first comprehensive overview of the literature on communication about CSR to consumers.
The authors gratefully thank (without implicating) Uwe Bergmann and the VOICE institute, as well as anonymous reviewers, for their helpful comments and suggestions on earlier versions of this chapter.
Berens, G. and Popma, W. (2014), "Creating Consumer Confidence in CSR Communications", Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 6), Emerald Group Publishing Limited, pp. 383-403. https://doi.org/10.1108/S2043-9059(2014)0000006004Download as .RIS
Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited