TY  - CHAP
AB  - Purpose This chapter explores the concept of ‘dharma’ (duty orientation) and ‘karma’ (action orientation) of corporate social responsibility (CSR) from Vedantic(Vedanta) viewpoints. Islam, Buddhism and Christianity have received wider attentions in the CSR literatures from philosophical and religious perspective. However, Vedanta is yet to be explored in the context of CSR. This chapter therefore is timely and fills the gap in the CSR literature.Design/methodology/approach In this chapter, the authors employ hermeneutics, a qualitative research methodology which involves the study, understanding and interpretation of religious texts of Vedanta particularly the ‘dharma’ and ‘karma’ in the context of CSR.Findings In a nutshell, the Vedanta provides an inside-out approach to CSR, which is development of the individual leader’s self-conscience. The leaders and the role they play in corporations are crucial in ensuring transparency, good conduct and governance towards the ultimate aim of achieving CSR.Originality/value This chapter analyses the Vedantic perspectives on communication in establishing CSR objectives. It investigates the problems and prospects of Vedantic style of communicating CSR.
VL  - 6
SN  - 978-1-78350-796-2, 978-1-78350-795-5/2043-9059
DO  - 10.1108/S2043-9059(2014)0000006001
UR  - https://doi.org/10.1108/S2043-9059(2014)0000006001
AU  - Muniapan Balakrishnan
AU  - Raj Sony Jalarajan
PY  - 2014
Y1  - 2014/01/01
TI  - Corporate Social Responsibility Communication from the Vedantic, Dharmic and Karmic Perspectives
T2  - Communicating Corporate Social Responsibility: Perspectives and Practice
T3  - Critical Studies on Corporate Responsibility, Governance and Sustainability
PB  - Emerald Group Publishing Limited
SP  - 337
EP  - 354
Y2  - 2024/04/25
ER  -