TY  - CHAP
AB  - Sustainability is far from being a new concept, having been around since the mid-1970s, notably through ‘The Natural Step’ developed in Sweden by Dr. Karl-Henrik Robèrt. Recently, the Bruntland's Commission's report ‘Our Common Future’, published in 1987, defined sustainable development as ‘meeting the needs of the present generation without compromising the ability of future generations to meet their needs’ (WCED, 1987, p. 43). Although the Bruntland's definition has arguably become the most widely used, the debate about what sustainability is and what it is not most certainly continues.
VL  - 3
SN  - 978-1-78052-439-9, 978-1-78052-438-2/2043-9059
DO  - 10.1108/S2043-9059(2011)0000003019
UR  - https://doi.org/10.1108/S2043-9059(2011)0000003019
AU  - Field Michael
AU  - Tunna Joanne
ED  - Gabriel Eweje
ED  - Martin Perry
PY  - 2011
Y1  - 2011/01/01
TI  - Chapter 11 Sustainability – Driving Behavioural Change: Is it as Easy as we Believe?
T2  - Business and Sustainability: Concepts, Strategies and Changes
T3  - Critical Studies on Corporate Responsibility, Governance and Sustainability
PB  - Emerald Group Publishing Limited
SP  - 241
EP  - 259
Y2  - 2024/04/27
ER  -