This chapter explores how, in a variety of ways such as this, the drive to create a more sustainable society increasingly defines business opportunity and performance. For many of the world's leading corporations, sustainability is now simply part of their mainstream business. But first, to understand how business opportunity is changing, we examine key factors that are reshaping the future, including business itself.
Dunphy, D. (2011), "Chapter 1 Conceptualizing Sustainability: The Business Opportunity", Eweje, G. and Perry, M. (Ed.) Business and Sustainability: Concepts, Strategies and Changes (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 3-24. https://doi.org/10.1108/S2043-9059(2011)0000003009Download as .RIS
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