Responsible investors have been the precursor in using ESG information in investment decisions. The growing attention to ESG issues across the more traditional investment community is considered as the mainstreaming of RI. However, it is important to note that the integration of ESG information by mainstream investment companies is a fundamentally different approach than RI. While RI derives from moral and ethical concerns, the new trend of integration of ESG information by mainstream investors is business driven.
Jemel-Fornetty, H., Louche, C. and Bourghelle, D. (2011), "Changing the Dominant Convention: The Role of Emerging Initiatives in Mainstreaming ESG", Sun, W., Louche, C. and Pérez, R. (Ed.) Finance and Sustainability: Towards a New Paradigm? A Post-Crisis Agenda (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 85-117. https://doi.org/10.1108/S2043-9059(2011)0000002011
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