Within Globalisation and Anti-Globalisation Extremes: What Factors Motivate Corporations from Different Countries to Initiate CSR Programmes and Focus of Programmes

Abstract

Corporate social responsibility (CSR) is not new in the industrial society, as every corporation has embedded the philosophy of doing good and doing well in its business ethics for different motives. Literature established that CSR policies, theories and practices differ across countries, cultures and civilisations. The globalisation wave forced on global corporations a unified understanding of theories and practice of CSR from the perspective of developed countries of America and Britain. Britain's exit from the European Union and America's egocentric national policies launched by President Donald Trump are evidence of an increased leaning toward isolationism, and strong cases of anti-globalisation have been established by these nations. The purpose of this theoretical research is to investigate within the raging Globalisation and Anti-Globalisation debates, the key factors that motivate corporations from different contexts to initiate CSR programmes and the focus of programmes. This research adopts a qualitative research method, leveraging previous scholarly works, working papers, case studies and relevant internet resources. Insightful information from afore-mentioned sources were critically discussed from which useful findings were derived to support the subject of inquiry (factors that motivate CSR programmes and focus of programmes). It was found that similar factors motivate corporations with globalisation and isolation mindsets to embrace CSR programmes, but the focus of CSR programs of corporations differ, yet the programmes oscillate around economic, social and environmental dimensions of CSR. The gap left by the chapter is for future researchers to carry out an empirical investigation on the research.

Citation

Raimi, L. and Yusuf, H. (2022), "Within Globalisation and Anti-Globalisation Extremes: What Factors Motivate Corporations from Different Countries to Initiate CSR Programmes and Focus of Programmes", Crowther, D. and Seifi, S. (Ed.) The Equal Pillars of Sustainability (Developments in Corporate Governance and Responsibility, Vol. 17), Emerald Publishing Limited, Leeds, pp. 21-41. https://doi.org/10.1108/S2043-052320220000017002