This chapter analyses how corporations use social media for CSR communication. A content analysis methodology was used to examine Twitter official corporate profiles of 50 Fortune companies over the course of a two-month period. The purpose of this investigation was to discover what type of CSR and Sustainability core subjects were communicated and the type of communication presented in the messages.
Gomez, L. and Vargas-Preciado, L. (2016), "140 Characters for CSR Communication: An Exploration of Twitter Engagement of Fortune Companies", Accountability and Social Responsibility: International Perspectives (Developments in Corporate Governance and Responsibility, Vol. 9), Emerald Group Publishing Limited, pp. 205-221. https://doi.org/10.1108/S2043-052320160000009009Download as .RIS
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