140 Characters for CSR Communication: An Exploration of Twitter Engagement of Fortune Companies

Accountability and Social Responsibility: International Perspectives

ISBN: 978-1-78635-384-9, eISBN: 978-1-78635-383-2

ISSN: 2043-0523

Publication date: 12 July 2016

Abstract

This chapter analyses how corporations use social media for CSR communication. A content analysis methodology was used to examine Twitter official corporate profiles of 50 Fortune companies over the course of a two-month period. The purpose of this investigation was to discover what type of CSR and Sustainability core subjects were communicated and the type of communication presented in the messages.

Keywords

Citation

Gomez, L. and Vargas-Preciado, L. (2016), "140 Characters for CSR Communication: An Exploration of Twitter Engagement of Fortune Companies", Accountability and Social Responsibility: International Perspectives (Developments in Corporate Governance and Responsibility, Vol. 9), Emerald Group Publishing Limited, pp. 205-221. https://doi.org/10.1108/S2043-052320160000009009

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited

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