Applications of critical discourse analysis of online CSR communication is relatively rare, only few studies have been conducted so far to explore potential dissonances and contradictions within online communication and between communication and real activities.
This study is part of the ‘Trends in Corporate Social Responsibility in Hungary’ research project funded by the Hungarian Scientific Research Fund (reference number: OTKA K68769). Other members of our research team – Barbara Bodorkós, Judit Gáspár and Ágnes Wimmer – helped our work with valuable suggestions and supportive criticism. We also would like to thank the Feketelista Adatbank Kft. (Black List Ltd.) who provided generous help and support through providing their database to us free of charge.
Pataki, G., Szántó, R. and Matolay, R. (2015), "CSR Online and in Real Terms: A Critical Analysis of Controversial Sectors in Hungary", Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility, Vol. 7), Emerald Group Publishing Limited, pp. 241-264. https://doi.org/10.1108/S2043-052320150000007019Download as .RIS
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