This chapter is one of the first detailed explorations of gamification as a means to avoid the dangers of the CSR promotional communication dilemma (stakeholders wanting CSR information but reacting negatively to the promotion of CSR activities).
Coombs, W. and Holladay, S. (2015), "Two-Minute Drill: Video Games and Social Media to Advance CSR", Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility, Vol. 7), Emerald Group Publishing Limited, pp. 127-142. https://doi.org/10.1108/S2043-052320150000007017Download as .RIS
Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited