TY  - CHAP
AB  - Purpose The purpose of the research carried out by Data Media ltd. has been to capture the Romanian CSR managers’ representation and attitudes on corporate social responsibility.Methodology/approach The first survey carried out by Data Media ltd. was a quantitative research: an in-depth interview with the managers in charge with the CSR activity in 100 Romanian companies. The theoretical scope of the paper was to enable us to see how spread is the phenomenon of corporate social responsibility and how deep it is embedded in the practices and policies of Romanian companies.Findings I found out that the majority of CSR managers of the considered companies were treating CSR as a sort of marketing and PR (as a matter of fact, almost 50% of them were members of the Public Relations Romanian Association (ARRP).Research limitations/implications The research should be repeated in order to measure the evolution of the phenomena, and to check out if their trend was heading to the strategic stage in Zadek’s scale.Practical implications The practical changes as a result of this research should be in the perception of the public interest as a landmark for social responsibility, so as in the future the CSR not to be practiced as philanthropy or marketing.Social implications The impact of this research on society is expected to be in changing the attitude toward CSR in Romania, in making it popular, in order to form a culture of social responsibility, and to contribute to Romania’s sustainable development.Originality/value Although there have been studies addressing topics adjacent to CSR matters, such as the top of the best employers, this study was the first that called into question the scientific research of this phenomenon.
VL  - 7
SN  - 978-1-78441-582-2, 978-1-78441-581-5/2043-0523
DO  - 10.1108/S2043-052320150000007016
UR  - https://doi.org/10.1108/S2043-052320150000007016
AU  - Borţun Dumitru
PY  - 2015
Y1  - 2015/01/01
TI  - A Synoptic Research Overview of CSR amongst Romanian Managers
T2  - Corporate Social Responsibility in the Digital Age
T3  - Developments in Corporate Governance and Responsibility
PB  - Emerald Group Publishing Limited
SP  - 187
EP  - 196
Y2  - 2024/04/18
ER  -