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Using Social Media for CSR Communication and Engaging Stakeholders

Corporate Social Responsibility in the Digital Age

ISBN: 978-1-78441-582-2, eISBN: 978-1-78441-581-5

ISSN: 2043-0523

Publication date: 28 March 2015

Abstract

Originality/value

There is sparse research in literature that examine the use of social media to engage organisational stakeholders. The current study provides a direction to future researchers to explore this area and explain the use of social media as CSR communication strategy in better way.

Citation

Ali, I., Jiménez-Zarco, A.I. and Bicho, M. (2015), "Using Social Media for CSR Communication and Engaging Stakeholders", Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility, Vol. 7), Emerald Group Publishing Limited, Bingley, pp. 165-185. https://doi.org/10.1108/S2043-052320150000007010

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited