This new approach on classifying the different communication endeavours paves the way for an overall image on the manner in which companies of all types may align their social responsibility activities with the increasing stakeholders’ demands, given the digital media specifics.
Roșca, M.I., Sarău, A.C. and Vonțea, A.-A. (2015), "Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach", Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility, Vol. 7), Emerald Group Publishing Limited, pp. 63-83. https://doi.org/10.1108/S2043-052320150000007006Download as .RIS
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