We propose a covenant between consumers/taxpayers in order to extend the CSR to governments and public administration. The citizens can exercise pressure on the governments and public administrations the same way as what happens against the brands. It behoves us to ensure responsible behaviour from all. We propose an extension of the use of social media to monitor behaviour of governments as effectively as they are used to monitor behaviour of the corporations, with the help of the same corporations.
Companies would join consumers for two main reasons: because there are clear signs that their company’s reputation is being harmed by the conflict, and because their market performance dips, coinciding with pressure from stakeholders. Our proposal goes beyond this and proposes the concept of a novel social figure: the unknown stakeholder.
Di Bitetto, M., Pettineo, S. and D’Anselmi, P. (2015), "Dear Brands of the World: CSR and the Social Media", Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility, Vol. 7), Emerald Group Publishing Limited, pp. 39-61. https://doi.org/10.1108/S2043-052320150000007004Download as .RIS
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