Beyond Theory and Practice: A Malaysian Case Study

Abstract

The goal of Corporate Social Responsibility (CSR) is to ensure that organisations embrace social responsibility and cultivate activities that provide positive impact on the environment, society, consumers, employees, communities and all other members of the public sphere. Therefore, it is highly important to enhance and augment the teaching of CSR across various disciplines in higher learning institutions. Since 2006, most organisations in Malaysia have been highly encouraged to carry out their Social Responsibility activities, with the government providing support for CSR policies through its tax reduction incentives. Various CSR awards and acknowledgement of the awards provide high value and positive reputation to the organisations that implement CSR-related activities. As a result there is an increasing awareness among businesses to focus beyond compliance with laws in order to respond to the dynamic economic, societal and environmental changes.

Citation

Ahmad, J. and Saad, S. (2013), "Beyond Theory and Practice: A Malaysian Case Study", Ahmad, J. and Crowther, D. (Ed.) Education and Corporate Social Responsibility International Perspectives (Developments in Corporate Governance and Responsibility, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 267-296. https://doi.org/10.1108/S2043-0523(2013)0000004014