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Heritage City Image Local Players' Perceptions

Miriam Mota (University of Algarve, Portugal)

Bernardete Sequeira (University of Algarve, Portugal)

Manuela Guerreiro (University of Algarve, Portugal)

Patrícia Pinto (University of Algarve, Portugal)

Managing Destinations

ISBN: 978-1-83797-177-0, eISBN: 978-1-83797-176-3

Publication date: 4 March 2024

Abstract

Although tourism destination image is a widely studied subject, the perspective of local players is generally neglected, albeit its relevance for informing the positioning and brand management strategies of the places is recognized. This chapter aims to determine the perceptions of key local public organizations from the historical-cultural and heritage sectors and companies linked to commerce and tourism (private sector) about the historic center of a United Nations Educational, Scientific, and Cultural Organization (UNESCO) World Heritage site in Brazil. The results of this investigation contribute to the development of marketing and tourism development strategies in historic towns, especially those classified as World Heritage by UNESCO.

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Acknowledgements

Acknowledgments

This case study was financed by National Funds provided by FCT-Foundation for Science and Technology through project UIDB/04020/2020 (CinTurs) and UIDB/04647/2020 (CICS.NOVA – Interdisciplinary Center of Social Sciences).

Citation

Mota, M., Sequeira, B., Guerreiro, M. and Pinto, P. (2024), "Heritage City Image Local Players' Perceptions", Scott, N., Guerreiro, M. and Pinto, P. (Ed.) Managing Destinations (Bridging Tourism Theory and Practice, Vol. 14), Emerald Publishing Limited, Leeds, pp. 141-157. https://doi.org/10.1108/S2042-144320240000014011

Publisher

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Emerald Publishing Limited