Prelims

Delivering Tourism Intelligence

ISBN: 978-1-78769-810-9, eISBN: 978-1-78769-809-3

ISSN: 2042-1443

Publication date: 8 November 2019

Citation

(2019), "Prelims", Delivering Tourism Intelligence (Bridging Tourism Theory and Practice, Vol. 11), Emerald Publishing Limited, Leeds, pp. i-x. https://doi.org/10.1108/S2042-144320190000011025

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Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited


Half Title Page

Bridging Tourism Theory and Practice

Volume 11

Delivering Tourism Intelligence

Series Page

Bridging Tourism Theory and Practice

Series Editors:

Jafar Jafari

Department of Hospitality and Tourism, University of Wisconsin-Stout, USA.

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Noel Scott

School of Tourism, University of the Sunshine Coast, Australia.

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Recognizing the increasing gap between what is researched in academic community and what is practiced in industry, this series aims to bring together academic and industry leaders in their respective fields to discuss, exchange, and debate issues critical to the advancement of tourism. The book series intends to not only create a platform for academics and practitioners to share theories and practices with each other, but more importantly, to serve as a collaborative venue for meaningful synthesis.

Each volume will feature a distinct theme by focusing on a current or upcoming niche or “hot” topic. It shows how theories and practices inform each other; how both have evolved, advanced, and been applied; and how industry best practices have benefited from, and contributed to, theoretical developments. Volume editors have both strong academic credentials and significant consulting or other industry engagement experiences. Chapter contributors will be identified through professional conferences and trade conventions. In general, the book series seeks a synergy of how concepts can inform actions, and vice versa. The book series will inspire a new generation of researchers who can translate academic discoveries to deliverable results valuable to practitioners.

Title Page

Bridging Tourism Theory and Practice

Volume 11

Delivering Tourism Intelligence: From Analysis to Action

EDITORS

PHILIP L. PEARCE

James Cook University, Australia

HERA OKTADIANA

James Cook University, Australia

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2020

Copyright © 2020 Emerald Publishing Limited

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78769-810-9 (Print)

ISBN: 978-1-78769-809-3 (Online)

ISBN: 978-1-78769-811-6 (Epub)

ISSN: 2042-1443 (Series)

Preface

Many tourism researchers from around the world want to make a difference with their studies. This volume offers a rich international selection of studies that seek to deliver on this aim. The topics covered are diverse, as befits an economic, social, and environmentally influential sector that finds different forms of expression across the globe. The inspiration for this book derives from the enthusiasm of the largely European cohort of scholars and supporters who developed the tForum conferences. As documented in more detail in the first chapter, this book is not one reliant on conference proceedings. Three chapters were developed from conference presentations, but more was expected of authors than might normally be delivered at a quality academic conference. Rather, it is the spirit of the tForum conferences which infuses these pages rather than the immediate contributions.

The stated mission and objectives of the conferences held in Naples (2015) and Mallorca (2018) were as follows: The t-Forum is a global institution with the core mission of bridging tourism theory and practice by transferring knowledge (t-Intelligence) to and within tourism sectors. The objectives of the t-Forum are to identify sources of t-intelligence in destinations, businesses, and knowledge institutions, to foster, support, and create platforms for the dissemination of t-intelligence; to facilitate the transfer and use of t-intelligence in destinations, businesses, and knowledge institutions; and to nurture t-intelligence programs or actions for innovation in tourism. The present volume hopefully delivers these kinds of insights and ideas to readers. Authors were invited to consider and embrace these analyses to action aims pertaining to tourism intelligence. At the very least, it is hoped that the resulting volume provides examples of achievements and actions built on scholarly activity in many diverse settings.

The authors wish to thank all the contributors for delivering manuscripts to the deadlines we have imposed upon them. The timely return of edited chapters and the other necessary documentation needed to write a scholarly chapter has been much appreciated. To reflect the global tourism community, the authors come from many countries and most are not native English speakers. It is a pleasure to see these diverse voices establishing the case that research can have consequences and deliver on the t-Forum objectives. The editors would like to thank Emerald and Professor Jafar Jafari for offering us the opportunity to work on this project. His continuous involvement in the project and associated diligent commentary have been appreciated. We would also like to provide an acknowledgment to the late Eduardo Fayos Sola whose work in the development of tourism policy and tourism research was a part of the background for this volume.

Philip L. Pearce

Hera Oktadiana

James Cook University, Australia

September 2019

Prelims
Chapter 1 The Value of Tourism Intelligence
Part I Governance, Planning and Sustainability
Chapter 2 Leadership in Alpine Destinations The Showcase “Stubai 2021”
Chapter 3 Complexity Theory in Tourism The Case of Mount Rigi, Switzerland
Chapter 4 Empowering Small Rural Communities through Heritage Tourism
Chapter 5 Implementing Community-based Tourism Post Mount Merapi Eruption in Indonesia
Chapter 6 Delivering Tourism Intelligence about Agritourism Principles from the Balinese Case of Civet Coffee
Chapter 7 Tourism Development in Indonesia Establishment of Sustainable Strategies
Chapter 8 Promoting Cultural Tourism in Australia An Urban Perspective
Part II Consumer Benefits and Experiences
Chapter 9 Understanding Guests’ Dissatisfaction Application of Data Visualization Tools
Chapter 10 Making Tourism Technology User-friendly From Problems to Positive Experiences
Chapter 11 Assessing Tourist Spending at an Attraction The Case of Yogyakarta Palace
Chapter 12 Chinese Tourists and the Sun Implications for Designing Experiences
Chapter 13 Safe Food on Aircraft Key Management Principles
Chapter 14 Contribution of Small Tourism Social Enterprises to the Local Experience
Part III Benefits to Entrepreneurs and Development Opportunities
Chapter 15 Learning from Canary Islands Tourism Entrepreneurship
Chapter 16 Building Small Business Networks A Knowledge Transfer Example
Chapter 17 Accommodation Price Strategies Hotels versus P2P Lodgings
Chapter 18 Experiential Marketing on Exhibitor Performance World Travel Mart London 2017
Chapter 19 Making Conferences a Success Perspectives of a Meetings Professional
Chapter 20 Local Cuisine as a Tourism Signature Indonesian Culinary Ecosystem
Chapter 21 From Analysis to Action The Long and Winding Road
About the Contributors
References
Index