Assessing Tourist Spending at an Attraction
Delivering Tourism Intelligence
ISBN: 978-1-78769-810-9, eISBN: 978-1-78769-809-3
Publication date: 8 November 2019
Abstract
This chapter estimates the economic contribution of Keraton (Palace) in Java, Indonesia. Questionnaires were distributed among its tourists to gather information on their profiles, trip characteristics, experience, trip segments, and spending; it was concluded that Sekaten makes a significant economic contribution to the economy of the city of Yogyakarta and this value can be enlarged. Attention to the quality of facilities and services, local attitudes, restructuring pricing, and focusing on more affluent attendees are areas for future improvement. Better partnerships among stakeholders hold the key to improving the marketing, investment, and support services.
Keywords
Acknowledgements
Acknowledgments
The author acknowledges the support of the Trisakti School of Tourism for providing the opportunity to conduct this research and finance its implementation and Philip Pearce and Hera Oktadiana for directly and indirectly guiding the development of this chapter; and to many colleagues and friends for their insights, inspiration, and encouragement.
Citation
Rahmanita, M. (2019), "Assessing Tourist Spending at an Attraction", Delivering Tourism Intelligence (Bridging Tourism Theory and Practice, Vol. 11), Emerald Publishing Limited, Leeds, pp. 161-173. https://doi.org/10.1108/S2042-144320190000011013
Publisher
:Emerald Publishing Limited
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