Prelims

Half Title Page

Bridging Tourism Theory and Practice

Volume 10

Experiencing Persian Heritage

Series Page

Bridging Tourism Theory and Practice

Series Editors:

Jafar Jafari

Department of Hospitality and Tourism, University of Wisconsin-Stout, Menomonie, WI 54751, USA.

Email: Jafari@uwstout.edu

Liping A. Cai

Purdue Tourism and Hospitality Research Center, Purdue University, West Lafayette, Indiana 47907, USA.

Tel (765) 494 8384; Fax (765) 496 1168; Email: liping@purdue.edu

Associate Editor of this Volume:

Omeed Alerasool

Harvard University, USA

Recognizing the increasing gap between what is researched in academic community and what is practiced in industry, this series aims to bring together academic and industry leaders in their respective fields to discuss, exchange, and debate issues critical to the advancement of tourism. The book series intends to not only create a platform for academics and practitioners to share theories and practices with each other, but more importantly, to serve as a collaborative venue for meaningful synthesis.

Each volume will feature a distinct theme by focusing on a current or upcoming niche or ‘‘hot’’ topic. It shows how theories and practices inform each other; how both have evolved, advanced, and been applied; and how industry best practices have benefited from, and contributed to, theoretical developments. Volume editors have both strong academic credentials and significant consulting or other industry engagement experiences. Chapter contributors will be identified through professional conferences and trade conventions. In general, the book series seeks a synergy of how concepts can inform actions, and vice versa. The book series will inspire a new generation of researchers who can translate academic discoveries to deliverable results valuable to practitioners.

Title Page

Bridging Tourism Theory and Practice

Volume 10

Experiencing Persian Heritage: Perspectives and Challenges

EDITORS

ANTÓNIA CORREIA

University of Algarve and Universidade Europeia, Portugal

METIN KOZAK

Dokuz Eylul University, Turkey

ANA ISABEL RODRIGUES

Polytechnic Institute of Beja, Portugal

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2019

Copyright © 2019 Emerald Publishing Limited

Reprints and permissions service

Contact: permissions@emeraldinsight.com

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78754-813-8 (Print)

ISBN: 978-1-78754-812-1 (Online)

ISBN: 978-1-78754-814-5 (Epub)

ISSN: 2042-1443 (Series)

Acknowledgments

The editors would like to acknowledge the fruitful contributions of authors and reviewers of this volume, published in the Bridging Tourism Theory and Practice book series. The following pages represent the efforts of 40 authors, three editors, and 15 reviewers. These researchers and scholars from around the world together guarantee the value of this publication. The second assurance is the quality of the contributions, with a rigorous review process used to shape the book as the third. The fourth guarantee refers to the geography of the contributions. This book is comprised of chapters authored by scholars from Europe, Oceania, America, and Asia. This suggest that Persian civilization and the Iranian hospitality and tourism industry are studied all over the world.

As expression of our gratitude, this book is dedicated to all who have contributed to its making and shaping, authors and reviewers in particular.

Antónia Correia

Metin Kozak

Ana Isabel Rodrigues

Editors