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Residents’ Apathy and Heritage Tourism Development

Experiencing Persian Heritage

ISBN: 978-1-78754-813-8, eISBN: 978-1-78754-812-1

Publication date: 6 September 2019


This chapter analyzes the concept of resident apathy toward heritage tourism and defines influences which underpin resident attitudes toward the development of tourism. It discusses the existing literature on community participation in tourism, paying attention to residents’ behavior toward its development. Adopting an interdisciplinary approach, the chapter provides information on analyzing residents’ apathy and identifying the dimensions which shape it. The discussion favors operations which promote internal marketing and branding increase interest in tourism development, and foster conceptual frameworks to advance the subject.



Ghasemi, V., Del Chiappa, G. and Correia, A. (2019), "Residents’ Apathy and Heritage Tourism Development", Experiencing Persian Heritage (Bridging Tourism Theory and Practice, Vol. 10), Emerald Publishing Limited, Leeds, pp. 257-273.



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